Makeup Dropship Suppliers
Posted on 16 November 2018 at 11:42 AM
Makeup Dropship Suppliers
Conditions required for a reliable makeup dropshipping suppliers
Dropshipping has made its way into the cosmetics sector. The segment of beauty and fashion is one of the high investment alternatives. The products range from drugstore to high-end luxury brands and there are high chances that the appropriate products might not reach the target audience easily. There are a number of factors which help in the determination of the most appropriate dealer. Some of these factors are:
• A supplier must have a variety of products to meet the demands of customers of different kinds.
• The supplier must have a 24 X 7 customer support service so that the problems of the customer are solved instantly.
• The supplier must have its warehouse located in a different location which facilitates easy delivery worldwide.
• The supplier must have a widespread logistics network to ensure timely delivery to all the customers.
• The supplier must possess a high level of professionalism to make sure that the orders are processed and fulfilled within the stipulated time.
Well-known makeup dropship suppliers
Oberlo is a dropshipping firm where clients can get access to multiple beauty products like foundations, eyeliners, beauty blenders, eyeliners etc. However, their products are limited when compared to other drop shipping firms like chinabrands.com
2. Beauty Joint
It is a US based cosmetics firm with the dropshipping sector. The products are of high quality. If you select Beauty Joint as a supplier for your dropshipping business, you can get a range of benefits. The products reach the destination within 1 to 2 days only. The inventory database and product images at Beauty Joint are updated regularly. The application for order placement is quite easy. Once the order has been placed, the client will receive a shipment confirmation email with tracking number and website link.
3. Born Pretty Store
Born Pretty Store is a supplier of many beauty care products for eyes, lips, face, hair, and nails. It is also a trusted dropshipping firm. The shipping services are provided to clients distributed worldwide at zero expenses. At Born Pretty Store, clients can pay using credit cards, debit cards, PayPal, Western Union and bank transfer. Born Pretty Store also has a cash refund policy in case the client is not satisfied with the product. The various makeup accessories are available at the online store of Born Pretty Store with basic features such as colour, material, package contents and the instructions for usage.
4. ISO Beauty
ISO Beauty has a reliable dropshipping business model. Anyone who wants to dropship with ISO Beauty can avail this opportunity and start the distribution of sale of straighteners, skin and hair care products etc. The products are available at very cost-effective rates. Apart from supplying a variety of products, the firm also provides a training program for the clients.
Chinabrands has many cosmetics products to its credit. It is also a major player in dropship baby clothes. It has business tie-ups with more 200 countries of the world. One can find a diverse variety of beauty and makeup accessories with prices and product descriptions. For many sellers, Chinabrands has a smart product selection function. It can recommended right product according to customers searched habbit in certain place.
Supermarkets to Cut Petrol Prices
Posted on 13 November 2018 at 09:16 AM
Asda, Morrisons, Sainsbury’s and Tesco have all cut the price of unleaded petrol by up to 2p per litre in the last week. This comes after fuel retailers across the country have been accused of profiteering by not lowering their prices in line with wholesale costs.
The wholesale earrings cost of petrol dropped by 4p per litre in October, but only Asda initially responded by reducing fuel prices at their filling stations. This prompted the RAC to accuse the supermarkets of taking customers “for a ride”.
“Every motorist driving a petrol car should feel aggrieved that the price of a litre stayed the same in October when it should have fallen by more than 3p. The biggest retailers who are responsible for selling the most fuel have taken drivers for a ride,” said Simon Williams, fuel spokesman for RAC. “We strongly urge all retailers to lower their petrol prices in line with the reduced wholesale cost of unleaded. And, with the pound gaining strength against the dollar on 1 November, there will be even greater scope for a cut,” the RAC said.
This advice was finally heeded this week as Asda’s price cuts were followed first by Morrisons, then Sainsbury’s and finally Tesco. During October, the wholesale price of a litre of petrol fell by 4p. Following Asda’s lead, all the major supermarkets slashed their prices by 2p per litre.
Asda’s latest price cut was their second such reduction in the last two weeks. “Our new national price cap of 122.7p a litre will be welcomed by the millions of drivers across the UK,” said Dave Tyrer, senior fuel buyer at Asda. “Further decreases in the wholesale market mean we are able to reduce our prices again, seeing our unleaded price dropped by up to 5p a litre in just under two weeks.”
Mr Williams welcomed the price cuts, but claimed they were long overdue as drivers should have been met with lower prices in mid-October. “Retailers have not played fair with drivers lately in a falling wholesale market. When wholesale prices drop retailers should pass savings on to all motorists by cutting their pump prices sooner,” said Williams. “This is vital to the UK average price as supermarkets are so influential in fuel retailing they need to drop their prices for others to follow around the country.”
According to offical figures, the average cost of a litre of petrol in the UK was 130.6p in October, a four year high. In the last 6 months alone, the average cost of filling a standard 55 litre tank has risen by around £6. Also, motorists who use diesel to fuel their cars have faced continuous price rises for the last 18 weeks. Diesel prices were also at a four year high in October, at an average of 136.88p per litre.
However, the recent drop in wholesale costs of diesel has caused industry observers to be more optimistic. “There is also better news on the horizon for diesel drivers,” said Simon Williams. “While diesel has risen substantially to an average of 136.79p, and unfortunately still appears to be going up, it should now begin to reduce as the wholesale tablets price has started to fall.”
Markets present plan to European Parliament
Posted on 8 November 2018 at 09:39 AM
European members of the World Union of Wholesale Markets (WUWM), led by Italian wholesale markets association Italmercati, have presented a new declaration at the European Parliament that underlines their aim to strengthen collaboration between European markets and to increase their visibility at a European and international level.
The declaration, which was originally signed on 9 July in Paris by all of the union’s 122 member markets in 22 EU countries, highlights the importance of the wholesale market model to key EU policies like food security, the circular economy, supply, distribution and fresh produce traceability.
It also highlights what WUWM describes as the fundamental function of wholesale markets in defending the value of agricultural production and safeguarding the European agricultural model based on the diversity of its products.
“Markets are key players in the agri-food chain,” the organisation said in a statement following the document’s presentation. “They serve European policies, farmers and citizens/consumers, but are often forgotten by European and international institutions compared to other food chain players – farmers, retailers, supermarkets.”
wholesale costume jewelry markets remain one of the most important links in the EU food supply chain, WUWM argues, accounting for 25m tonnes of fresh produce sold each year, or roughly 40 per cent of total fruit and vegetable supply, and reaching 200m European consumers.
“As a result, they ask to be heard in the debates and strategic orientations of the sector. Invisible to the general public, but playing a vital role, their model facilitates the supply chain of end-to-end fresh produce while at the same time providing market access to thousands of small businesses and local producers,” it added.
“Their system ensures the durability of the production, the fluidity of the distribution, a very great diversity of the products, a good regulation of the prices compared to the mass distribution, a controlled traceability of the products and the minimisation of the waste. The variety and diversification of products ensures that there is a multitude of choices, at an affordable price, good value and a healthy diet even for the poor.
The European wholesale market model faces some major challenges, however. One of these will be to enhance the attractiveness and competitiveness of European production and countering a trend in certain areas of the retail business towards reducing the diversity of supply and in many instances reducing seasonality.
According to WUWM, European governments and international bodies have a role to play in improving consumer knowledge and understanding of the diversity of fresh and high quality produce.
The declaration document also sees the market commit to increasing their own cooperation and sector regulation in order to become more competitive, innovative and logistically adept.
"The Joint Declaration of European Wholesale Markets we [presented] to the European Parliament is a solid foundation on which we can engage in constructive discussions,” said Stéphane LAYANI, president of Rungis Paris International Market in Paris and vice-president of WUWM. “This act is truly fundamental, for two reasons: it allows us first to glimpse the sustainability of the activity, and then marks the starting point for enhanced cooperation with European and international bodies."
Ioannis Triantafyllis, CEO of Athens Wholesale Market and chair of WUWM in Europe, also welcomed the move. “This is a great day for the markets. The participants representing the main European wholesale kids toys markets in almost all European countries presented to the European Parliament their declaration and their positions providing our ambitions and our will to highlight the fundamental function of wholesale markets in the food supply chain.”
Listing 5 biggest drop shipping companies
Posted on 5 November 2018 at 12:52 PM
chinabrands.com is one of the most favoured drop shipping platforms by sellers from all across the world. It offers an enormous range of products with lucrative discounts to be drop shipped to various parts of the world. Chinabrands as a very strict and stringent system of monitoring the product quality, ensuring that the customers receive only the best quality products from verified sellers only.
Although the conventional dropship method suggests weak control over sellers and the quality of the products, yet chinabrands has a very well built system which ensures the quality of each product which is purchased from the website. It has also partnered with many worldwide known brands for shipment and delivery which promises within 24-hour delivery for most of the products. With over 5,00,000 SKUs and more than 10,000 products added every month along with its Chinese orientation, Chinabrands is for sure one of the biggest drop shipping companies.
It is one of the best fashion and apparels drop shipping companies based in California. It provides one of the best and the most affordable fashion dropship companies for women. It is a sister concern of ccwholesaleclothing which is the wholesale destination for clothing. Thus having its roots with clothing giant eventually gives the company an advantage in apparels. The fashion store updates its products on a daily basis, with new products being added each day. The website myonlinefashionstore dropships the products all over the world. All the shipping is done from the warehouse located in California.
The seller has to create a dropship account n ccwholesaleclothing and upon approval of the account, the orders on the website can be placed. Once a seller sets up a dropship account, the minimum $100 restriction is removed from their account. This company has the option of blind drop shipping which means at the will of the e-retailer, on a plain package the details of the retailer would be written on the package and sent to the customer.
One of the flaws that were noticed was on the website was that the membership fee charged for drop shipping services is too high and not easily affordable for someone who does not want to engage into drop shipping business on a very large scale.
Market.dropwow is one of the most well-known drop shipping companies which deal in footwear. It has one of the largest collections of footwear as a drop shipping supplier. Market.dropwow is a technology-driven stage that totally automates drop shipping activities for proprietors of online stores. Market.dropwow lets internet business stores do what they specialize in, which is to advertise items through their online stores.
Market.dropwow takes what was earlier a time consuming and a troublesome aspect of drop shipping and automates it, enabling on the web stores to keep their concentration on the web marketing and strategising, as opposed to in their operational areas. Market.dropwow provides a typical internet business strategy that enables a dropship retailer to be in charge of its online store and showcase the products.
Dropshipping is to a great degree well known in light of the fact that the plan of action has low initial costs, generally on the grounds that it enables retailers to dispatch straightforward from the producer to the buyer and market.dropwow effectively works on the model. The new platform connects online business dealers to dropshipping makers and retailers. It is a 100 per cent automated web-based business technique and is accessible to online stores in the United States. Plans are in progress to grow to European and Asian Markets soon. Most drop ship requests are fulfilled from China. The main disadvantage of market.dropwow is that it is not that effectively functional all across the world.
Aliexpress being one of the biggest names in drop shipping industry provides exclusive 3C drop shipping stores which provide various kinds of 3C products. Aliexpress is known internationally for its technology-oriented products. Thus as a 3C drops shipping supplier, aliexpress does not need to prove its expertise.
Aliexpress has several stores dedicated to 3C products ranging from remote controls to LCD to adapters- anything electronic you name is available on the aliexpress drop shipping website. Aliexpress is a part of the Alibaba group which is a re-known e-commerce giant spread across many continents and operating in major economies of the world. It has a customer support which is well versed in almost all the majorly spoken languages of the world. Aliexpress is known for it's on time and expedited delivery.
Being a drop shipper maintaining a quality control and fulfilling all the commitments is what has made aliexpress a favourite among aliexpress dropshipping sellers. It has an altogether different section for reviews from genuine buyers in which all the reviews are listed category wise and product wise. The warranty terms and the return and replacement policies are very clearly mentioned on the website which makes it easier for the buyer to choose which product suits him the best.
Partsmultiverse is a dedicated automotive wholesaler who recently has started providing drop shipping services to the e-retailers. Partsmultiverse has been operating as a wholesaler in the automotive industry for long and thus taking the advantage of the experience in the industry, it began to dropship. Partsmultiverse is a highly consumer-oriented company and does everything to provide ultimate satisfaction to the customers.
The company also permits the retailer to send them the packaging and templates of invoices printed with the retailer’s name so that the customer does not know that drop shipping was involved in the transaction. If a retailer orders in huge quantity, the company also has provisions for providing discounts on the products. Partsmultiverse has a lot of options to make payments thus making it easier for the e-retailers to do business with them.
What is Drop Ship Distributor
Posted on 30 October 2018 at 01:14 PM
Dropshipping distributor is a role in e-commerce, also acts as jewelry dropshippers or supplier, who transfer traditional offline merchandise into distribution through online platforms. Because information is transparent and shared, channel management is easier to monitor and management costs are lower.
In terms of online retailers, they will save more costs such as storefront cost, inventory costs than before. The advantage is that retailers only need to concentrate on doing operations on their own store, while the distributor is responsible for product ordering, logistics distribution and after-sales service. Distributor is like a middle man provide warehouse and delivery for supplier and retailer. This is a free-risk business model. Every role can benefit from this dropshipping process.
Why we need dropshipping distributor?
Despite you can contact to manufactures directly, it is really a hard work to choose a reliable supplier from thousands of suppliers. It need much time to test supplier and select. And at the same time, you are easily get into traps if you are not familiar with the market.
There already are solutions to help you simplify the process. They are not the manufacture, but the certified distributor who cooperated with the selected supplier to provide one-stop service to resellers. Nowadays, more and more online suppliers or distributors obtain a ERP system to make business more easy. Next let’s view the benefits of dropshipping system:
1. Saving costs and improving efficiency: Compared with traditional channels, the processes are more streamlined, and a lot of unnecessary costs and intermediate fees are lost.
2. management is simple, accurate, fast: The data management system provides complete data sheets, clear inventory orders, comprehensive accounting.
3. Green: Do not need a large number of orders, invoices, DM orders and other tools which is a way of environmental protection, reducing material consumption.
In the e-commerce business, dropshipping is the trend. Whether it is B2C (business to customer) or B2B (business to business) the establishment of online distribution channels can quickly and completely deploy e-commerce on the Internet, and it is also the fastest way to seize the market.
List of Dropshipping distributors
Due to the fierce competition between EBay and Amazon, the most daunting tasks for sellers is to purchase the right product at fit price. So how do sellers look for sources? This part I lists some of the best sources of wholesale suppliers to let you know.
It is a leading distributor offering end-to-end solutions for reseller. In its own official website, they develops and recruits manufacturers that share the concept of a common product. It is the sub-website of global e-grow, the top cross-ecommerse company in China. For the platform that has become a large-scale, all manufacturers and individuals only need to join this platform for management, and you do not have to build your own websites.
1. Recruit and choose the high quality manufacturer or supplier, totally up to 10000+ suppliers.
2. Categories: general categories with more than 1million SKU.
3. They keep cooperation with the top reliable manufactures in a long time, and therefore can ensure the wholesale price.
4. API technology:This allows Chinabrands to process orders placed on your site directly. You can easily import products directly into your online store.
5. Products materials are very detailed than other platforms.
6. Costs: In term of the different level of membership, the membership only need 3.99/10.99/19.99/39.99$ per month. You can also register for free as a registered member who can enjoy the wholesale price. Even the price is lower than Alibaba or Aliexpress.
7. Point policy: All members can use a certain points to deduct payment when purchasing goods. 1 point is 1 cent.
8. Chinabrands has no limitation on products quantity. Because it has its own inventory management system which can help you to ship products directly from their own warehouse. The suppliers only need to put merchandise in their warehouse.
9. Location:Shenzhen, China
1.Oberlo allows you to easily import products from suppliers directly into your Shopify store.
2.Like Chinabrands, Oberlo can dropship directly to your customers, never worry about inventory, packaging, or shipping.
3.Basic Plan is for $ 29.90 per month
DropShip Direct has been in service for over 10 years now and offers over 100,000 products.
1.Actively import and export stocks in the following countries: the United States, Canada, Australia and Europe.
1.Categories: Merchandise category is fewer, including common clothing, beauty, healthy, outdoors, electronics.
2.Costs: PushList acces has been $9.97 per monthly.Moreover, monthly fees can be waived with just $500 worth of orders.
4. Location : USA (California)
It is the world's leading B2B trading platform, selling more than 40 different categories and about 100 million products. Suppliers can register for free and can publish up to 50 products.
1.The enormous choose of chinese wholesale supplier and products.
2.Because the supplier can register for free, there are also much scam mixed up in there. If you are starter, you must learn to distinguish the scams.
3.Categories: general products with more than 100million SKU.
4.There are numerous manufacturers of one product. You need to find a good supplier.it is not a easy work.
5.Most of supplier or manufactures has minimum orders. If you only want a dozens of items, maybe it is time consuming to find, and the price will in certain increase.
6.The supplier will ship your products not the Alibaba. They only provide a platform. You need to select and cooperate suppliers.
Doba is a dropship service based in USA. Doba aggregates over 2 million products from more than 200 suppliers. It allows you to browse products and add them to your inventory. You can filter by price , category, brand, or shipping option.
1.Doba offers a 30-day free trial
2.Doba allows you to keep an Inventory from the suppliers ans export the data.
3.Membership isn’t cheap. A Doba membership will cost $59.95 to $89.95 per month.
Are These Three Marketing Strategies Illusions
Posted on 25 October 2018 at 11:36 AM
Are These Three Marketing Strategies Illusions Or Based In Reality?
There are a lot of damaging misconceptions about the world of internet marketing, so let’s take this opportunity to separate fact from fiction. There was a time when “going online” seemed like an arcane process that required a Ph.D. to navigate successfully. Those of us who were around in the early days of cyberspace can remember an era when email was considered a great convenience because messages didn’t need to be answered immediately; they could sit there for days -- weeks, even -- until you got around to them. Now, in our modern web-obsessed society, the average person checks their phone nearly 47 times per day.
The web is no longer the mysterious provenance of tech wizards, and most of us consider ourselves proficient with the internet. These aren’t just idle observations. This overfamiliarity has some annoying consequences for marketing professionals.
When it comes to internet marketing, experts are everywhere. It’s all a matter of doing your search engine optimization (SEO), buying Facebook ads and posting a few messages on Twitter. How difficult is that? Unfortunately, that’s a line of thinking that routinely spells trouble for do-it-yourself marketing enthusiasts.
1. SEO Perception Vs. Reality
Everyone’s heard about those game-changing Google algorithm updates that made old-fashioned SEO tactics obsolete, but confusion persists nonetheless. Part of the problem is Google’s understandable refusal to reveal precisely how their algorithm works from update to update. That forces the rest of us to draw upon our boots-on-the-ground experience to figure out best practices. Luckily, that experience has given us some key insights into present-day SEO.
Adapting To Change
We all know (I hope) that it’s terrible SEO practice to place hidden keywords at the bottom of webpages, the way so many sites did in previous decades. Even so, some old habits continue to flourish.
Too many marketers remain preoccupied with maximizing keyword density, despite algorithm changes that make this approach far less effective than in the past. They cling to the misconception that it’s best to insert the same keyword numerous times, so long as it can be done “naturally.” Others obsess over exact formulas of keyword density on a page. It’s a lot of effort that could be devoted to more productive activities.
You’re better off focusing on content relevance, value and context that aligns with the interests of the searcher than about keyword mathematics.
Don’t Limit Yourself
“One keyword per page” is a related myth that persists. The idea here is that search engines will get confused about the purpose of a given page if there are too many keywords on it, and your page becomes lost in cyberspace.
However, we know that pages that rank well for a particular keyword tend to also rank well for other keywords -- sometimes hundreds of them. There’s no reason why you need to confine your SEO practices to the old “one keyword per page” rule anymore.
2. Paid Media Vs. Reality
Paid media like Google Ads certainly sounds easy to use. Just choose the keywords you want to rank for, add a headline and make an offer. The reality is that there are so many options and optimizations you need to consider that this set-it-and-forget-it approach is rarely effective.
Know Your Default
Your Google Ads are automatically set to reach people who are in your targeted location and those who show an interest in the area. This poses a problem for brick-and-mortar wholesale clothing usa businesses that depend on local clientele.
Businesses like these could end up paying for irrelevant searches from people who live far away. That’s one reason why checking your default settings and making any necessary tweaks should be part of your paid media strategy.
Missing Puzzle Pieces
However, the uncomfortable truth is that even a well-thought-out and carefully managed paid media campaign isn’t going to save you if you’re lacking in other fundamental areas. Don’t put all your resources on Facebook and Google Ads -- if your website is a disaster, you’re not likely to get many conversions anyway. Paid media is still a puzzle that requires all the pieces. If a huge one is missing, your payoff is bound to be minimal.
3. Social Media Vs. Reality
Here’s another case where people fall victim to a false sense of familiarity. Fairly or not, the assumption is that everyone is on social media these days. This may explain why we tend to think that running a social media campaign would be a simple process. How hard is it to post pictures of cute kittens? Or to acquire 10,000 “friends” who we’ve never so much as emailed?
Strategic Social Media
In today's day and age, you need a social media marketing strategy. Part of it must include figuring out which platforms are most relevant to your campaign. Not all social media is alike. For instance, LinkedIn doesn’t attract the same demographic that Instagram does. To avoid wasting valuable time and energy, try to concentrate 100% on a few platforms, rather than attempting to maintain accounts on every single platform at 50%. It’s better to have just a couple accounts that you closely monitor than many accounts you may end up routinely ignoring.
You also need to figure out how to engage with your audience. There are a variety of ways to do this -- videos, online polls, hashtag games, scheduled chats -- but you have to interact with your base, not just increase your follower count.
Real World Focus
You can succeed in internet marketing, but only if you first accept the fact that it isn’t as straightforward as it looks. Many marketing misconceptions are based on the eternal appeal of shortcuts. We love to believe in simple SEO tricks that will save us time and energy, but for the most part, these never worked in the first place or have been made ineffective by algorithm updates.
We need to adapt as technology, consumer tastes and algorithms continue to change. Take more time on the front end to strategize and do your research; it’s not always glamorous, but it’s the only true road to ongoing marketing success.
Also See: wholesale lots for sale
3 Expert Tips For Marketing Your Business On Instagram
Posted on 22 October 2018 at 10:52 AM
3 Expert Tips For Marketing Your Business On Instagram
Launched as a unique photo-sharing social platform in 2010, Instagram now has one billion users. The mainly mobile platform is a must-have for Millennials, and now for Generation Z as well. And it’s not just a photo-sharing app anymore, it’s one of the most effective wholesale homewares business builders around. With the power of today’s smartphones, Instagram has become a place for carefully curated images that showcase the most unique and interesting aspects of someone’s life. And this highlight reel has led to many young adults becoming international social media stars.
It’s no secret that Millennials and Gen Zers are certainly fascinated with Instagram stars. Social media expert Evan Britton, founder of Famous Birthdays, recently said that “Instagram has become two monster platforms inside one,” meaning that the type of content posted in the main feed differs widely from the newer Instagram story feed, and as a result user engagement on the platform has increased. Instagram’s popularity is second only to Snapchat, and remains the preferred social network over Facebook and Twitter for teenagers in the U.S. due to its appealing visual nature and high user engagement.
Though they might be mostly teenagers now, Gen Zers, aged 13 to 21, will have the lion’s share of global buying power in approximately 10 years. And millennials have latched onto the power of Instagram as one of the most effective marketing tools for the younger generation.
“I never thought that Instagram would be this big. Companies are now spending billions of dollars on influencer marketing and advertising on Instagram. I never expected that influencers like myself would be traveling the world for free and getting paid to create content and promote products. A ton of people are making full-time careers out of this,” says Zach Benson, founder of Assistagram, a company that provides growth, content, and branding strategies on Instagram for established and up-and-coming entrepreneurs.
Benson, a former dance instructor who made an appearance a few years ago showcasing his unique breakdancing moves on the show So You Think You Dance, shares why Instagram is shaping the next generation of entrepreneurs, and how to effectively market your business on the social network.
Authenticity is key
According to Statista, top global brands that use Instagram include auto, fashion, beauty, travel, and retail. Pop stars like Ellie Goulding have used Instagram to market their music; Goulding compiled fan-submitted photos for a second-take video for her 2012 song Anything Could Happen. The filtered photos illustrated the song in a more organic way than the initial polished production. And Warner Bros. recently relied heavily on Instagram to promote the box office hit, Crazy Rich Asians.
But the majority of the 25 million businesses that now use Instagram are small businesses, from clothing retailer Man Outfitters, to Letterfolk, a company specializing in felt letter boards for the home. Many small businesses are blowing up by taking strategic advantage of artsy visual posts, story feeds, and Instagram Direct messaging.
“People are struggling to sell their products, services and ‘themselves’ because they don’t know how to get their stuff out to the world,” Benson says.
User-generated content is key not only because it tends to me more authentic, but consumers rarely respond to polished branded content these days. Instead consumers value candid posts and conversations via social media, as that gives them the human touch they don’t typically get in today’s digital business landscape.
Tell a compelling story
Since social media plays such a huge factor in the lives of Millennials and Gen Zers, those who make up the first all-encompassing group of humans to not know life without the internet or mobile devices, they not only want a great product, but they want to know the story behind that product. And they love to tell their own personal stories, too. According to a study entitled “Meet Gen Z: The Social Generation, “Gen Z consumers want to see themselves represented in branded social media content. They have come to expect that the brands they buy from reflect their style, personality, and life stage - and social media content must do the same.”
Instagram is certainly the place for young consumers to show off fabulous moments of their lives, whether that be their travels, time spent with significant others, cute moments with pets, or the hustle and bustle of their work days. And the secret Instagram, or “finsta,” allows people to share their not-so-glamorous moments, which do happen. Brands have the opportunity to reflect all of this for the younger generation.
“Everyone has a story,” Benson says. “There’s so many talented people all over the world, whether they be dancers, actors, or people who have really great products and services, but nobody knows about them or has heard of them.” There are abundant opportunities to craft their stories and share them on platforms like Instagram.
Embrace the innate worldliness of Generation Z
Gen Z is the first generation with the world literally at their fingertips. The content on Instagram, generated from people all around the world, coincides with that perfectly. Being constantly connected makes this generation feel worldly, they don’t feel tied to any one place or job, as they have endless amounts of knowledge and opportunities at their fingertips. They prefer working for themselves, or working remotely as physical offices seem unnecessary, and prefer to communicate through smartphones versus laptops or computers.
It's critical for businesses to make their mobile experience seamless and engaging, as this is where the younger generation is spending their time.
Teenagers are constantly checking their smartphones; in fact, they check their phones approximately 150 times throughout the day.
This generation, much like Millennials, has a need for instant gratification and wants to be connected as much as possible. Smart phones are a simple way for them to connect to the rest of the world quickly.
Also See: 9 best china online websites like aliexpress
Fashion retailer Coast enters administration
Posted on 12 October 2018 at 10:48 AM
Fashion retailer Coast enters administration
The women’s clothing retailer Coast has gone into administration, becoming the latest high profile British high street chain to collapse.
Parts of the business have been bought out by sister company Karen Millen.
The deal will save 600 jobs and 145 department-store concessions, but 300 further jobs remain at risk as 24 high-street shops are currently set to close.
PwC has been appointed as administrator.
Mike Denny, a PwC director, said: “The businesses had been facing financial difficulties due to structural challenges in the retail space and specifically the concession partner market, as well as a softening of demand for occasion wear.
“This sale puts the ongoing business on a firmer financial footing. Karen Millen will be working with the existing management team to continue to grow and develop the new business.
Under Karen Millen, Coast will trade primarily across its various websites, in concessions across the UK and through wholesale boutique clothing and franchise partners.
Beth Butterwick, CEO of Karen Millen, said: “We are excited to be welcoming over 600 Coast employees to the Karen Millen family.”
She added: “Our expertise and infrastructure puts us in a unique position to create a lean and profitable business, ensuring it remains a thriving destination in department stores and online.”
Over 2018 the high street has been rocked by a wave of store closures and insolvencies as retailers battle rising costs, waning consumer confidence, and low footfall. The department store group House of Fraser went into administration in August, owing millions of pounds to wholesale baby clothes suppliers. It was bought for £90m by billionaire retailer Mike Ashley.
Maplin, Toy R Us and Poundworld have already collapsed this year, while Mothercare, Carpetright and New Look have all closed stores.
Free Drop Shipping Companies
Posted on 9 October 2018 at 01:26 PM
Best 3 drop shipping companies
When selecting drop shipping companies for free or cheaper price, you may have to face its own advantages and disadvantages. For you to succeed in this online business, it is ideal to evaluate and look into each pro and con factors offered by these companies. We have provided with an overview of three such companies that are available for free or cheaper price.
chinabrands is one of the top rated in the list of affordable or best free dropship companies. It offers advantages of its own for both suppliers and customers. Some of the pro features of China brands are listed here below:
1) The process of set up and getting started with your online drop shipping business is simple, and it takes only a few minutes to set up your account and get started. Anyone with little knowledge can easily set up his account and start his online business following easy steps.
2) To fairly establish your drop shipping business with Chinabrands.com also does not request you to make a very big investment. The website offers cheap to set up for new entrepreneurs with little or no investment opportunities.
3) If you are new to drop shipping business, then you can trust the level of support offered by this company. The support system is always willing to offer you with 24x7 supports for both suppliers and customers alike.
4) They also offer wide product range in different consumer category with thousands of products to select from. This ensures you with a wide range of product selection.
When planning to set up your drop shipping companies with no fees the AliExpress in one name above all dropshipping companies. Some of the unique features offered by AliExpress are mentioned here below:-
1) The company is offering free sign up facility for new entrepreneurs. So this will reduce the amount of risk you have to invest in the initial stage to get established.
2) The company also offers customers with a platform for drop shipping and wholesale. The website is regularly updated with latest products in different categories.
3) The online platform offers customers with a list of millions of products to select from. You can browse through the product list and then select any product from multiple brands.
4) The website has also bifurcated the products into 40 distinct categories, so the process of selection is more simplified for new users.
3. Dropship Direct
Dropship direct is afree drop shipping companies online. At the time of sign up with the company, you may not have to invest a single dime. Even if the services are offered for free, the company offers numerous additional features for its customers.
1) The services are for free, and yet the company maintains its own warehouse facility for customers. This means that it is always maintaining updated inventory list at the warehouse so shipment can be made instantly when booked.
2) Customers have the convenience to select products within a wide variety of range including health-related products, apparels, electronics, kitchen products, beauty products, sports and much more.
3) The website also offers convenience where you can easily cancel the order once not confirmed by the customers. You don’t have to calculate the cancellation rates as the website provides with latest tools for performing most tasks.
Also Read: dropship beauty products
Akshay shows how to build a profitable business
Posted on 29 September 2018 at 06:47 AM
Akshay shows how to build a profitable business without external funding
I was surprised that an ecommerce baby products wholesale business can be started without the need for VC funding. We don’t want to settle for anything lesser than building our own startup like Flipkart, but all businesses are not built like Flipkart. There are many ways to run an online business.
In fact, we should work on something that can become a profitable and sustainable business.
Something like Akshay did.
His company hit a revenue of Rs 2 crore last year from his ecommerce business. I met Akshay online when I was doing some research for my own business, and we spoke about the challenges of setting up an ecommerce business in India.
Akshay had an interesting story of losing his job and finding success in selling T-shirts online. Akshay completed his engineering in 2012, but could not find a job. Someone suggested he do a SAP course, as that could help him get a job. He spent around Rs 4.5 lakh on the SAP course, and found a job in Pune that paid him just Rs 5,000 per month.
Along with his job, Akshay started an online portal to sell T-shirts. But that was just a hobby. He utilised his spare time in learning about running an ecommerce portal. He found a better job opportunity after one year, but did not want to settle for less.
He got another job offer from a Japanese company to work in Japan in December 2013. Excited, he put in his resignation at his current company, but his destination was not Japan, as the Japanese company withdrew its offer.
He was jobless, and no company offered him a job because he had switched many jobs over the last few years.
His ecommerce store was selling about 200 T-shirts per month during his struggle period, but the profits were not sufficient to pay his monthly bills. This struggle continued for a year-and-a-half until sales picked up.
His period of struggle taught Akshay more lessons than what we learn at an MBA school. The actual experience of running a business is more valuable than having a degree from an elite management school.
Things became interesting in 2015 when he prepared a T-shirt to support the Narendra Modi government campaign. T-shirt sales and revenues increased because existing buyers referred more customers to his portal.
This gave him a base of customers like army kids, and officers from the forces.
Akshay then joined hands with multiple NGOs, where each NGO would have their unique design, and will get a commission on the sale of every T-shirt. The NGO started marketing the T-shirts through their social media channels, and this added another source of traffic for Akshay’s website.
The ecommerce business can be profitable at the scale when you can have your own manufacturing unit. Akshay was outsourcing the manufacturing work. What can you make from 5 percent margin, even if you sell Rs 1 lakh worth of merchandise every month? Just Rs 5,000.
Now he had bigger orders per month, but the margins were so thin that he could not make sufficient money and he did not want to ask his parents for money, but he did not have any option.
He wanted to become independent, and that kept him motivated to make his business successful. Akshay then decided to start his own manufacturing unit in Ludhiana to understand the business of fashion and garments. He started by working on small subcontract orders of large units, which gave orders to his team to fulfil orders by delivery dates.
He got his first contract to manufacture T-shirts and hoodies for a big brand like Abof in August 2017. That was his company’s first corporate client, and things looked good for the future.
Then the bad news came. Abof shut down its operations by the end of 2017.
Also Read: good quality wholesale clothing distributors
Do you know what happened next? Abof employees joined Myntra, Flipkart and other ecommerce companies. These big companies were selling their own private labels and Akshay and his team were their first choice for manufacturing their products.
He lost one contract but got multiple contracts from even bigger companies because of his good rapport and transparency.
The time to put his T-shirt selling business in top gear came in 2017. Akshay took a bank loan and invested about Rs 1 crore in scaling up his own manufacturing unit in Ludhiana. That’s how an entrepreneur takes decisions when he sees a growth opportunity.
How to start a digital marketing agency
Posted on 27 September 2018 at 09:55 AM
The internet has become an important platform for wholesale clothing china businesses in all industries to conquer in recent years. It is where consumers first turn when looking for any kind of product or service, so every company needs to have a strong online presence if they are to compete in the current marketplace. This has led to digital marketing being an integral tool for businesses to use, so there is a huge demand for this work! Starting your own digital marketing agency can prove to be a lucrative and rewarding move, but it can be challenging to succeed in a competitive marketplace. Read on for a few tips for getting started.
Start With Consulting
It is a good idea to first start out with some consulting work on the side before launching your own agency. Consulting allows you to focus on one client at a time without worrying about a huge amount of risk if you find that this is not the right career path for you. It can also be helpful to specialize in one particular area, such as web design or SEO so that you do not spread yourself too thin.
Build Relationships & Hiring
During this period you will want to network and build as many relationships in this industry as possible. This will help to get your name out there, and it should introduce you to people that you can build your agency with. You will need to hire a varied team in order to succeed which will include account managers, internet marketing specialists, copywriters, and finance teams, to name a few.
Establish Brand Identity
Once you have built a star-studded team, you will want to create a brand identity as this is what will differentiate you from the competition. In addition to an eye-catching logo and slogan, your brand identity should also include what your promise is to your clients and who your target audience is. It will communicate to the world what your purpose is and why a client should choose you over the competition.
When you’re starting out, it is vital that you begin to build a portfolio which can be used to attract more clients. This portfolio will showcase what your agency is capable of and prove that you are a reputable and experienced company. Be sure to include reviews and testimonials from previous clients too.
Once you have started to attract clients, you will naturally want to grow from one specialist area in order to attract more clients. It can be a challenge early on which is why it is worth seeking help from outside sources. As an example, you can use an SEO reseller to handle your SEO campaigns so that you can focus on other areas.
Internet marketing is in high-demand as businesses in all industries need to make sure that they are easy to find online. It can be a rewarding line of work, but it is also a competitive marketplace! The above steps can help anyone to get off the ground and start attracting clients.
Also Read: How to find best clothing manufacturers china
2018 Holiday Ecommerce Marketing Checklist
Posted on 25 September 2018 at 10:13 AM
For many online stores, the Christmas shopping season can represent a significant percentage of total annual sales. Thus it’s important to get holiday ecommerce marketing right.
What follows is a checklist of 12 reminders for your ecommerce company to be successful this holiday season.
Develop a Marketing Plan
The buyer for a brick-and-click retail chain submitted a sales goal to her manager, the director of purchasing. She wanted to bring in $500,000 worth of new hunting canteens for Christmas. The canteens had about 40 points of margin, so she was estimating around $700,000 in Christmas sales from October through December.
“How do these canteens compare to the Hydro Flasks we sell now?” the director of purchasing asked.
“They are similar in quality, price, and margin,” the buyer said.
“Do you think the market for Hydro Flasks is larger or smaller than the market for these new hunting canteens?”
“The market for Hydro Flasks is much larger. These hunting canteens are a specialty item.”
“Last Christmas we sold $120,000 worth of Hydro Flasks. Do you really believe we are going to be able to sell $700,000 in hunting canteens this year?”
“Well, I thought we could have marketing promote them.”
This story is a fable (although there is more than a grain of truth in it). It is meant to make a point.
Your ecommerce holiday marketing will be an important factor in driving Christmas sales. But it cannot magically create demand where none exists. And promoting a product may not be sufficient for success.
Before your company decides how much to spend on marketing — and where to invest — take a look at your wholesale tablets business, the market, and your inventory.
Here are the first three items on our holiday ecommerce marketing checklist.
Understand the opportunity. How much revenue will your ecommerce business be able to produce during the holiday season? How much would the company earn if you sold out of popular products? How much did the company sell last Christmas? Set a realistic sales goal, so that you’ll know how much you can afford to invest in holiday marketing.
Select target products. Identify the products that will be featured on your site and in your advertising. Will you promote individual items or product categories?
Set holiday marketing goals. Given your company’s total opportunity and the specific products you will be promoting, set achievable and measurable goals for your holiday marketing.
Prepare Your Website
The next set of items on our checklist focuses on having your online store ready for visitors and ensuring that those visitors can find your site.
Conduct a website audit. Use a site audit tool such as PowerMapper to locate broken links, 404 errors, and web accessibility issues. Audit your store for search engine optimization and content. Check site performance with Lighthouse or a similar tool and try to reduce load times.
Look for content marketing opportunities. The months of September and October can be a good time to develop useful, informative, or entertaining content. Think gift guides or holiday recipes, as examples. Any content you create can also be used to attract shoppers. You might try doing a little broken-link building, too.
Tune up your landing page. Your ecommerce store is probably going to use SEO and pay-per-click marketing to attract shoppers during the Christmas season. Ahead of all of that traffic, make certain you have prepared the landing pages.
Execute a Marketing Plan
Goals are set. Your online store is ready. So the next items on your 2018 holiday ecommerce marketing checklist focus on the specifics of planning and executing your campaigns.
Choose marketing tactics. Your goals should inform your choice of marketing tactics. Will you use email to encourage repeat shoppers? Will you buy ads on a search network to attract new customers? Will you give direct mail a try? Consider using results from last Christmas to help make these choices.
Plan your promotional calendar. Once your company has identified its marketing tactics, put those tactics on a promotional calendar. When will your direct mail postcard land in mailboxes? On which days will you send email marketing messages? Last year, more than a third of Christmas presents were purchased during the week of Cyber Monday. How will that fact impact your promotional calendar?
Develop your creative. The day your digital display ad starts running is not the time to design it. Likewise, if your business is using YouTube ads, make the video commercial well ahead of time. Write in advance all of your email copy, text ads, and similar.
Also Read: Find best clothing manufacturers china list
Build email messages. Many email marketing solutions require you to upload images, paste in text, and lay out each email message and campaign. So aim to get all of your email marketing campaigns ready and scheduled no later than Halloween.
Load PPC campaigns. You can start to load and schedule PPC campaigns weeks ahead of time.
Monitor the execution. Make certain everything is running as expected. Monitor each of your holiday marketing tactics. Were your Cyber Monday sales so good that you sold out of a target product? Will you need to modify your free shipping offers as a result? Inspect what you expect.
Queen of Prints fashion designer revealed as her clothing brand closes
Posted on 20 September 2018 at 09:39 AM
Despite being a designer favourite of the likes of Kate Middleton, Alexa Chung and Sarah Jessica Parker, Orla Kiely’s retail empire has collapsed, ceased trading and staff were escorted out of the building after being told that they were being made redundant.
Orla Kiely announced that she had closed both her online and retail businesses in Kildare and London with immediate effect, despite the £8 million brand being known for its distinctive floral-based designs, set up in 1995 with her husband Dermott.
However, a small selection of products designed by the Queen of Prints will continue to be sold in department stores such as Debenhams and John Lewis, but shops in Chelsea, Covent Garden and New York City will be closed.
Also Read: Top china wholesalers websites List you should know
Orla Kiely collapse
It was announced on September 19 that Orla Kiely’s empire had collapsed and had stopped trading immediately, with workers being escorted out of the building moments after being told that they were being redundant.
Orla announced that she has closed both her online and retail businesses in Kildare and London and the £8 million brand’s stores in Chelsea, Covent Garden and New York City have also been shut down. A source said said: 'It wasn't sent out in an official email or anything but was spread through word of mouth.
'Around lunchtime we were all called together where the CEO told us we were all out of a job. We're paid on the 27th of each month and we were told the company can't pay us for the past three weeks and we'd have to try and file for redundancy.’
The company source said: ‘Some people just burst straight into tears. Chief designers just grabbed their bags and walked straight out without saying anything. We were then escorted out of the building.
None of us saw this coming. They closed off the website the other week and said there was an issue with the payment gateway. But they must have known what was going on. Now I'm struggling to find the money to pay the rent. People were just crying in the pub. It's devastating.'
According to the Irish Times, a statement from the Orla Kiely company revealed that ‘the directors of Kiely Rowan Plc have concluded that the business should enter voluntary liquidation following various challenges that have faced the company over the past few years, both in the UK and abroad.’
Alongside this, a message on the website read: ‘Kiely Rowan Plc, the retail and wholesale fashion business of Orla Kiely, has ceased trading as of Monday 17 September 2018. This means our retail stores in London and Kildare and our online business have been closed.
'We apologise for any inconvenience caused. Orla Kiely's Home and Design licensing business will not be impacted, and its selection of accessories and homewares will continue to be sold through its distribution partners. Thank you for embracing our brand and designs throughout the years and for your ongoing support. Orla, Dermott and the Team.'
How to find a drop shipper worldwide
Posted on 18 September 2018 at 12:09 PM
Drop shipping is become one of the hottest topic in the e-commerce market, it requires lower capital requirement and inventory pressure which is welcomed by most of online retailers. Therefore, drop shipper is the parties that providing merchandises and products for retailers who want to do drop shipping business. It is believe that drop shippers should have a large number of merchandises in the stock for supplying, and trustable logistic services. In this post, I’m gonna introduce Chinabrands as example to evaluate what is a reliable drop shipper.
What is a reliable drop shipper?
As we know that there are a bunch of global best dropshippers from the world, and it should require retailers to have a standard for the drop shipper evaluation. In this part, I’m gonna introduce Chinabrands as example to make a brief comparison with ordinary drop shippers, in order to shows how to select a reliable drop shipper.
a. Large number of products in the stock for selling. It is believe that a large number of products in the stock for selling is the key for retailers to make profits for drop shipping business. Drop shippers should make sure that all the products selling online are in the stock, that should be helpful for strengthen the store or brand images among end-customers. Moreover, the large number of products also allows end-customers to make a wider range of consumption.
b. Multiple choices for safely logistic services. As we know that logistic is one the most important part for product delivery. Moreover, multiple choices provided by drop shipper should be much more quicker and effective for delivering products for end-customers.
c. Training courses. Most of drop shippers is able to provide free training courses for their members such as store statistics analysis, store promotion and advertisement. Moreover, they also provide drop shipping guidebooks for members to figure out how to do drop shipping business worldwide. A reliable drop shippers should provides available helps for their members, but not only providing merchandises or products.
d. Technical support. It is possible to understand that technical support is also a significant factor for evaluate a drop shipper if is worth cooperate with or not. A reliable drop shipper should provides strong technical supports to their members as much as possible because it can help a lot to do daily operation.
a. Lower profit margin. As we know that the profit margin is quite low by compared to other business model, even it has lower costs requirement. Therefore, retailers need to figure out how to increase the sales which can deal with the lower profit margin.
b. Poor communication between retailers and end-customers. As we know that jewelry dropshippers usa should carry the order fulfillment instead of retailers, which means retailers may have not chances to directly communicate with their customers. It is not good for retailers to collect any feedback or suggestion from end-customers, and also negative for business improvement.
choosing an e-commerce platform
Posted on 14 September 2018 at 11:29 AM
5 things to watch out for when choosing an e-commerce platform
If you want to launch your first online store, or are looking for a new platform that better meets your store's needs, check out the following factors that can play a key role in the short and long term for your business success.
Do they have the features you need and want?
Running an online store is a tedious task, but it's even harder if you don't have the tools and features you're ready to use.
Numerous platforms are proud to offer some of the best and most advanced tools for e-commerce, but in practice they are rarely included in low-cost programs. Choose a package that includes all the features you need and wants to buy at a price you can afford.
Read: dropshipping from amazon to ebay
Do they support your preferred payment gateway?
Choosing a payment gateway for an online store is one of the first and most important steps in launching an online store. Do you want to accept payments via Paypal, Authorize, Sage Pay or perhaps a little-known gateway?
Hundreds of payment solutions have emerged in recent years, but few platforms are available. If you prefer a specific gateway, make sure that the platform you are exploring provides easy integration.
Do they have all kinds of beautiful themes?
The design of your online store will play an important role in the success of your business. An appealing design that instills a sense of trustworthiness, style and professionalism can quickly turn the browser into a shopper, like an unattractive design that promotes fear, suspicion and strolling.
Many of today's platforms offer a limited number of free themes, a variety of paid themes and/or packages that offer unique custom designs. Make sure that the platform you are considering can provide you with the theme that best fits your unique brand, style and budget.
Is there any extra cost?
Many e-commerce platforms offer lower monthly rates, which only result in huge installation fees, transaction fees and, in some cases, cancellation fees for their merchants, which can significantly reduce a company's profitability. When you use its payment gateway through an external gateway, a few platforms offer reduced transaction costs, while other platforms charge a flat fee.
Find out if the platform you are considering needs to charge an extra fee for your preferred gateway, or if there are any hidden costs that may bother you again.
Is it safe, reliable and scalable?
Security, reliability and scalability are the three most important factors that affect the success of an online store. Sensitive customer information will be stored or processed through your store, and it is always important to be safe and reliable. To ensure that your store and customers are not compromised, please consider only PCI-compliant platforms.
Also, look for a platform that provides reliable hosting and scalability. Regardless of peak hours, busy holidays or traffic surges, customers must be able to access the online store at any time. Platforms that cannot be delivered in this area will lead to frustrated visitors and countless sales losses.
Choosing an e-commerce platform can seem like a daunting task, but if you know what you need and what you wholesale baby onesies want, you may immediately notice that your candidate base has shrunk. Use the many free trials of e-commerce to understand the platform you are considering. Working with an e-commerce platform is a major commitment, and you can help yourself and your business by thoroughly exploring and researching the available options.
How dropshipping can help you test the market
Posted on 12 September 2018 at 10:52 AM
Success in the retail industry today is not easy. The 5-year success rate of the retail business is currently between 40-45%. If you want to achieve this in the retail industry, you must continue to grow your business. This is where dropshipping can help. This article will cover what is dropshipping, how it can help your business, and some use cases. let's start!
What is dropshipping and how does it help?
Direct sales is a way to implement a product, and the supplier delivers the product directly to the customer, without the need for the retailer to store the product in a warehouse. This model greatly reduces the risk of inventory costs. It also enables retailers to spend more time and money on marketing and analyzing sales of new products.
For most retailers, the introduction of a new product usually means storing a large number of products in a warehouse without guaranteeing that the product will actually be sold. This is why market testing is so important to retailers. Measuring the consumer's interest in the product you want to sell is invaluable when trying to diversify the product range. Untested products can end up causing considerable losses to the company.
The only real investment for retailers when using direct sales to test the market is time. Listing new products online, marketing through social media and other channels, and analyzing sales data is still a very cheap investment compared to the cost of purchasing and stocking products that are not guaranteed to be sold.
Even large retailers use direct sales models
Even vertically integrated brand retailers can take advantage of direct sales. Take a look at Apple. They acquired Beats and sold Nest products in their Apple stores, effectively introducing long tail products into their product lineup while gaining valuable sales data.
Dropshipping applies to all lifecycles of a product. First, measuring an interest in a more niche product can be difficult, but if the sale takes off, your company can always choose to move to the internal inventory of the product. After the product peaks and demand is not high, you can go back to the target inventory location to take full advantage of the remaining viability of the product without being burdened by large warehouse inventory.
Seasonal products are good direct sales projects
Seasonal products are also a great option for direct downloads. Christmas lights, Halloween decorations and fireworks sell well at some point during the year, but it is not wise to keep it at hand throughout the year. Dropshipping allows you to monetize without taking up storage space.
The Dropshipping model also enables retailers to add more long tail projects to their catalogs, increasing the variety of products without the risk of products that lack sustained high demand.
There are some drawbacks - you can't control the fulfillment directly, you can't personalize the product according to your needs, and the inevitable supplier problem. However, these shortcomings are much better and cheaper than the cost of accepting new untested products, and the issues that need to be addressed.
Also Read: dropship companies with no membership fees
Social media marketing programs
Posted on 10 September 2018 at 12:14 PM
Why new online retailers need social media marketing programs
It all starts with understanding social media.
There are more than 1 billion people on Facebook. 302 million people actively use Twitter. Instagram has attracted 300 million users. Today, everyone is on social media, and these large user communities offer companies a unique opportunity to bring traffic directly to their websites.
For new and just-in-time online retailers, social media offers many unique ways to get attention. You can sign up for free and start connecting with potential customers. This gives you direct access to huge potential traffic flows.
According to HubSpot, 80% of marketers said their social media work led to an increase in their website traffic. This is a traffic flow that no business, especially a new online retailer, can afford.
Jayson DeMers explains this very clearly in a Forbes article.
“If you don’t have social media, your inbound traffic is limited to people who are already familiar with your brand and individuals who search for the keywords you currently rank. Each social media feed you add is another way to your cheap clothing websites. ”
It should now be obvious that your online store will not be able to do well without active social media. But since you already understand why social media is so important, it's much easier to create an effective social media marketing plan.
So where do I start?
There are four main steps in developing a social media marketing plan.
Create your account
If you haven't already, create your social media account. You definitely want to set up Twitter, Facebook and Google+ accounts. Google+ won’t receive it near Twitter or Facebook traffic, but it’s important to have SEO usage.
If the product you are selling is visually appealing - or used in a beautiful environment, such as outdoor activities - then create an account on Instagram to keep your business name on Instagram. Most outdoor apparel and equipment companies will use Instagram to share photos of the equipment they wear or use on site. This is a good way to encourage some brand recognition.
Identify your strategy and goals
Defining how you will use each social media platform and the results you want to see from social media work will help keep your social media posted properly.
For example, if your only concern is to increase brand awareness, not necessarily trying to attract potential customers from social media, then you may want to focus more on interaction, forwarding, like, and sharing. You can set goals for each statistic every week to increase recognition of your site and store.
Conversely, if your goal is to drive potential customers to your site, you'll be more focused on tracking conversion rates, generated leads, and website traffic through web analytics software. No matter what you want from social media, you need to consider your goals to measure your productivity.
See what others are doing
Once your goals are clearly defined, you should look at what other companies in your niche market have done on social media. What type of content do they share? How do they interact with followers? How active are they?
Although you certainly don't want to copy anyone else, the successful company in your niche has a reason to succeed. Determining the type of content that best suits your potential niche market will increase the efficiency of your own social media efforts, especially if you're getting your attention as early as possible.
Create a calendar
Quality is as important as quantity. While you really want to publish content and interact with customers on a regular basis, when you’re always providing interesting content, you’ll build your audience.
Schedule your posts in advance and spend some time ensuring that the language of the post meets the requirements and promotes participation. If you're writing a blog, be sure to plan a social media post when you post a t shirt drop shipping blog post.
The rule of thumb for social media is that you post more frequently on Twitter than any other network - 5-14 times a day, depending on what you have to share. Facebook posts can only be sent 1-2 times a day, and the rule also applies to Google+.
Good social media is an important part of a successful online store. As with any plan, you need to check your social media marketing plan regularly to make sure you meet your goals. If you feel that you need to change, don't be afraid to adjust part of the plan, but don't be impatient. Building a lucrative social media will take time and you need long-term investment.
How to actively participate in social media
Posted on 5 September 2018 at 12:53 PM
How to actively participate in social media without wasting all of your time
As many of you know, running social media campaigns can be difficult and time consuming. In a few days you forgot to post content on Facebook, Twitter and other social platforms. There are other moments when you don't see anyone needing immediate attention to your business reviews.
Some companies hire social media experts or managers to monitor their social presence and branding. However, many small companies are unable to do so due to lack of funds or other reasons. Because of this, many times the boss will take the role of social media and forget about it because he is busy running a company, or the intern will take over the company in a short period of time. The list can go on, but most importantly, your chances of being on social media and improving can be great.
Fortunately, we've compiled a list of useful points on how to stay active on your lighting wholesaler social media account without having to spend all of your time on Facebook and other social platforms.
There are many programs that can schedule future posts on social media platforms. Many of us have heard of companies like Hootsuite or Klout, and the posts are easier than ever. Many of these programs will recommend new content based on your business and interests. This can also help you reduce the time spent looking for quality, shareable content.
Programs like Klout have a reporting tool that can help you monitor the impact of social media and let you know your position. Some are very basic, like Klout is free, or others may spend money, but depending on your location may be what you need.
Users do not have a larger shutdown than dormant social media accounts that do not produce good content. To illustrate the importance of frequency in publishing, let's take a look at some of the business examples that Doba has recently interacted with.
At Doba, we like food, especially food trucks! They are delicious and interesting. The only problem with food trucks is knowing where they are and what they are doing.
The first example is the delicious Mexican burritos company. They have some very unique and delicious burritos and there are enough varieties to make anyone happy. However, today is June 17th instead of April 19. Where have they been, where is the delicious truck? ! Don't let your fans hang up! Make sure to provide them with information and promotions that help increase followers and social interactions, not to mention paid customers.
The next example is new, but it is a good example of trying to stay up-to-date and active on Twitter. As you can see, posts are more fluid, interactive, and relevant to their fan base. You know where their trucks are and can buy some delicious Filipino food. Masarap!
Monitor your mention
This can determine your social media account. If your customers are not satisfied with your service and then let the world know about their negative experiences, then you control the situation. If you are not careful, these may slip down your nose and may damage your audience's reputation. Programs like Mention.net can help you monitor these channels and keep you updated with alerts.
Even if you can't solve negative reviews, many people will appreciate these efforts and continue to support your company despite negative comments.
One of my favorite foods is barbecue. Nothing is better than getting a good chest or rib. I will say that this is one of the weaknesses in my life, but I am not embarrassed by this.
This is an example of a company that has not received negative comments but is more or less neutral. The company believes this is a negative impact and does what they need to do in order to take back my business and win back customers.
Although there is a year between review and response, I am grateful to try to return to the restaurant and give them a try. I knew they might not have monitored their social media at the time, but because they tried to fix some fences. This will earn you some fans and increase your loyalty.
Use programs such as Mention, Text Walker, Fresh Web Explorer and Google Alerts to monitor these types of comments and protect your brand with dignity and honor... and ribs.
Also Read: wholesale smart watches
Facebook marketing costs and tips
Posted on 30 August 2018 at 11:45 AM
If you are not on Facebook today and you are a business, then you have lost many opportunities to promote your brand and acquire new prospects and customers. What is your Facebook marketing cost? If you are selling a product or service, then you must be on Facebook, no problem! With our explanation of your Facebook marketing costs, you can more easily maximize your advertising results on this site than ever before.
But not all cut and dry. There are many different factors that can affect your marketing costs on Facebook. This is the focus of this article, you will learn each specific aspect of it!
Because of how many people use Facebook and its popularity, your brand needs to be promoted on this social media site. Here's all you need to know about Facebook's marketing costs.
How does Facebook marketing work?
Everyone has heard of using Facebook to market their business, but not everyone knows how to use this process very well, so let's talk about the basics of the bidding process. On Facebook, any business that wants to advertise its products or services must buy an ad... almost as if it were at an auction.
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It works as follows: You can determine how much you want to pay for a Facebook ad by managing Facebook ads in Facebook's pricing and bidding area. Or, if you give up this opportunity, Facebook will calculate the bid on your behalf based on two factors:
How long do you need to advertise?
This is an important note about the length of time you advertise. You shouldn’t advertise for a long time because your audience may experience ad fatigue and start adjusting your ads for granted. This obviously has a negative impact on conversions. We recommend that you keep an eye on the daily frequency of ad impressions. The higher the number, the more likely your audience will feel tired. A good rule of thumb is one to two weeks, top.
Keep in mind that Facebook can't use the traditional mode to give you ads based on the amount you set for your ads. Because the site is very popular, you need to compete with other advertisers who also want to show ads on the site. In the user's news source, there are many other advertisers who want this coveted ad space. Therefore, Facebook limits the number of ads users will see, all in order to make this ad space more like an advertiser like you.
Factors that affect your Facebook marketing costs
It must be emphasized that your Facebook marketing costs do not actually have a fixed amount. That's because various factors change the amount you pay at any given time.
Let us introduce some of the most influential factors.
The first is audience targeting. It's getting more complicated: your audience will not only affect your payments, but also your audience, which will affect the cost you pay! Keep this in mind: you not only compete with people in the industry, but also with people in other industries whose target audience is specific to your audience.
For example, if you sell pet food and your audience likes to read and network, these features can be targeted by other advertisers, such as the auto parts industry.
In Facebook ad auctions, the only way you can stand out from the competition is to create high-quality ads and rely on factors other than the audience itself.
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Choosing a Dropshipping Niche
Posted on 28 August 2018 at 11:25 AM
Evaluating the dropshipping niche from the point of view of SEO: Google Keyword planner
So where do we start analyzing the niche regarding its SEO perspectives? No doubt the first step is keywords analysis. Every niche name in fact is a keyword. Therefore, first of all you need to estimate the amount of searches for this keyword in Google (and for those that sound alike). You can do it with Google Keyword planner tool.
The algorithm is the following:
1. Sign in to your Google account and open the Keyword planner;
2. Among the options choose “Search for new keywords”;
3. In the dropdown field enter the name of your dropshipping niche, for example “wholesale hats” and press “Get ideas” button at the bottom;
4. You will get the list of keywords that are related to this niche with approximate amount of searches in Google for them. By defaults the date range is 12 months, you can set your own range on the left sidebar.
5. So dogs collars has between 10K and 100K searches which is perfect result for the dropshipping niche – it has some demand but it doesn’t exceed the sensible limits. If there are more than 100K searches, the niche is too wide and the competition there will be simply monstrous. If there are less than 5K searches – skip to the next niche option, this one probably has neither competition nor profit.
We personally rate the results the following way:
If there are 5K-50K searches, the score we assign to this dropshipping niche is 5* since it’s perfect in terms of competition;
For 50K-100K the score is 4* – the competition is great, but there still might be place for you;
For ≤ 5K searches the score is 3* – the niche is all yours, but there’s no profit in it;
For ≥ 100K the score is 2* – the competition is too high, no chances to win.
You can see that Google Keyword planner has only 3 ranges, therefore we advise you to look through the list of related keywords it provides you along with for your query. If there are a lot of keywords with 10-100K searches, it is probably between 50-100K in our scale, if there are mostly 1-10K, it is closer to 5K-50K in our scale.
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